Client project
Fredrika Bremer-Förbundet
Nov - Dec 2023
Design Website 2.0
Since its founding in 1884, the Fredrika Bremer-förbundet(FBF) has been at the forefront of advocating for women’s rights and gender equality in Sweden through a wide range of initiatives and activities. They knew their current website had significant usability and organization issues, causing challenges for users and staffs.
I helped FBF enhance user experience on their website to reaching a broader audience with the message of equality and attracting more members.
Design for who?
FBF has been playing important role to promote women’s rights and gender equality through education, member activities and scholarships. More than those, now FBF carry out wide range of information and activities.
Their website - even though re-designed on 2021, struggled to effectively communicating FBF's missions. Fundamental usability was challenged. As they added more information and new features, the design of website optimized for how ease to maintain than user-centered design principles.
Challenge
The goal of this project, done in collaboration with Hyperisland and FBF, was to redesign FBF's website, focusing on enhancing the user experience and effectively communicating FBF's missions. We were assigned to redesign the website using FBF's branding assets.
Our goals were to:
Make it easy to navigate in the website for every users.
Make ‘hire us’ page more stand out and easy to reach.
Create a website for effective communication and engagement.
Team & Role
Our team included me, UX designer Dayanne, Farnoosh, Adrian, Maya, Houary and people from the FBF: general secretary AnnaStina Johansson and project manager Tuva Lövgren.
My role included product designer, UX research & design, workshop & process facilitation and Information architecture.
Kick off
Before we got into the redesign, I wanted to see what works, what doesn't work and what is frustrating in the current website.
I kicked off with following:
Analyzing website analytics using Google Analytics & Semrush
Reviewing prior researches made by client
Analyzing survey results: We did quick survey with current members of FBF and visitors of website to identify user jobs and usability issues.
Interviews & usability testing: We did in-depth interviews with users, non-users and stakeholders, along with usability testing on current website. The goal was to understand why people use the website, how they interact with the website and what is the usability issues in the website.
Competitive analysis & inspiration: I took a look at our client’s word, brother and sister organization’s website to see what can be better and interesting examples. We found some interesting similarity.